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GSG SUPPLEMENT RETAIL OVERVIEW

ABOUT THIS REPORT

GSG will provide a Supplement Retail Overview for the subject area that is customizable to meet the needs of our clients. This Retail Overview provides a demographic and economic overview of the subject area to determine the overall feasibility of the expansion of an existing project or a new greenfield retail development. Information and findings will be delivered via professionally designed multi-page Retail Marketing Flyer ready for use by the community/developer in their attraction efforts.

GSG will analyse market conditions, economic and demographic factors, and site conditions to determine their impact on the proposed retail development project. GSG will conduct a retail analysis of the subject area including the 15 minute and 20 minute drive times. The analysis will include a Housing Summary, Traffic Count Profile, Retail Market Profile, Retail Market Potential, Retail Marketplace Profile (Leakage/Surplus), Population Summary and Household Income Profile. The analysis will also include Retail Goods and Services Expenditures for various retail sectors.

GSG SUPPLEMENT RETAIL OVERVIEW & MARKETING FLYER

While GSG will customize the scope of the Supplement Retail Overview to reflect the individual
needs of our clients; GSG will design and provide a Retail Development Opportunities Flyer
that will typically include:

  • Graphs and Charts to demonstrate retail advantages listed above

  • Aerial photo of the proposed development site

  • Site Description and listing of specific advantages to the site

  • List of Current Retailers in the Area

  • Pictures of area attractions/retailers/community photos

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