The City of Columbus has retained the GSG Hospitality Group (GSG), a national consulting firm focused on data and primary intelligence insights for local municipalities, to conduct a Hotel Feasibility Study for the community. This Market Study provides a demographic and economic overview of the subject area to determine the overall feasibility of a new hotel development. The purpose of this Market Study is to estimate the perceived demand and to estimate financial performance of a new hotel in Columbus.
GSG will analyze market conditions, economic and demographic factors, and site conditions to determine their impact on a potential project. GSG will utilize both primary and secondary data sources to analyze the subject area’s demand for additional rooms. Research will also include local interviews with area representatives from a variety of public and private sector organizations. The Report will include primary data and input regarding the overall feasibility of the project today and will analyze the potential for future growth in demand in the subject area.
The GSG Market Feasibility Study Report will address the estimated operating performance of a potential project and will provide recommendations as to the size and scope of the potential development. The report provides prospective owners, investors, operators and lenders with a snapshot of the overall feasibility of the potential project based on market conditions at the time of the study.
According to Patrick Vander Sanden, City Administrator of Columbus, “It is important for our community to ascertain the needs of our local businesses to ensure we are providing the necessary accommodations to support their efforts. “
Once completed, the Feasibility Study will be used to evaluate market demand and attract new investments as necessary. The Feasibility Study is expected to be completed before the end of June. For more information contact Matt Schreiber at (920) 623-5900.