GSG REPORTING AND RESEARCH V. COMPETITION
Not all reports are created equal. Often in the RFP process distinctions of quality get lost in the rush to the bottom line. Reports with charts and graffs can be produced from the scantest of data, or from data that is not statistically sound. The data is the unseen ingredient in your reporting and the quality of your data will dictate the quality of your report. Look at the comparison chart below to see how GSG reports stand head and shoulders above the rest.
COMPETITOR REPORTS
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Many competitor’s reports are based on secondary data from publicly available databases that can range from 18-36 months in age. Site consultants tell us that they do not trust data that is older than 3 years. Public databases like BLS include older statistical data, like the U6 category, and do not represent primary research of the underemployed.
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Reports using secondary data from public surveys do not typically contain the detailed data breakouts that are found in reports that include primary research. Public data does not allow for survey customization to account for specific market conditions and special needs of the client.
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Many competitors still use landline survey methods. Unfortunately, given the current decline of landline phones, this practice typically drives up costs and skews the age of the respondents. Cell phone numbers can be purchased but can be a dissatisfier for potential respondents when called at inconvenient times.
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Some competitor’s reports do not provide Male/Female respondent splits in their data. This does not allow employers to understand the important differences in motivating factors, preferences, and desired benefits.
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Most competitor’s reports do not include age group segmentation, often because their data is skewed by the ages of respondents still using landlines. The behaviors, desires and motivating factors of boomers are very different from those of Millennials or Gen Z.
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Reports completed by non-practicing economic development professionals can lag current industry trends. Given the pace at which technology is advancing in nearly every sector, it is important to have hands-on experience in the field from day today. Economic Developers speak the language of industry and can help interpret the data in a relevant manner.
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For many competitors, full reports are the only option. GSG clients enjoy the ability to market key findings to prospects to engage initial interest while also having the ability to provide detailed reports to decision-makers as needed to provide a more complete picture of the labor market.
GSG REPORTS
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Primary data gathered through residential surveys – the only way to gather real-time data from underemployed
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Surveys include information on the underemployed’s willingness to take a new position and what that position looks like; i.e. desired compensation, benefits, commuting distance and more.
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GSG uses Social Media, and local media sources to contact a diverse statistically representative data sample; Not merely land line poling. This also allows respondents to take the survey at a time that is more convenient for their schedules leading to a higher overall participation rate.
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GSG reports include a Male/Female split in respondents. This allows employers to better understand the different preferences of men and women in the workforce.
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GSG Reports drill further into the data by offering three age group splits – competitors include responses from any working-age respondent (18-64). GSG staff believes that a 20-year-old and a 60-year-old view the workforce differently. With 5 generations in the workforce now, this age split is even more important given generational differences and the need to understand motivating factors.
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GSG staff has decades of hands-on EDC experience which results in a unique ability to interpret the data and provide insights into the data that cannot be provided by typical statisticians.
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GSG provides graphical report options, like infographic flyers and infographic videos, detailing the key findings of the full reports to engage C-Level Executives and Site Consultants interest before sharing the full reports.